Question 1

How long does setup take?

Accepted Answer

Most teams send their first server-side event within an afternoon. Drop the SDK into your backend, add your key, and watch events appear in the live debugger — no tag manager rework required.

Question 2

Do I need engineering resources?

Accepted Answer

A developer adds four lines to your backend to start. From there, configuration, quality thresholds, and destinations are managed in the dashboard — no code needed.

Question 3

Is there a free way to try it?

Accepted Answer

Every plan starts with a 14-day free trial. A card is collected at signup and the trial converts automatically, so cancel before it ends if it is not for you. There is no free tier beyond the trial. See pricing for the plans.

Question 4

Do I have to replace my existing pixel?

Accepted Answer

No. Pivolio runs alongside your pixel and deduplicates events automatically, so platforms never double-count. Keep the pixel and simply recover everything it misses.

Question 5

How does capture survive ad blockers and iOS?

Accepted Answer

Events fire from your server rather than the browser, so they don't depend on a script that blockers strip or on cookies that Safari ITP truncates — and they're unaffected by iOS ATT opt-outs.

Question 6

How does identity resolution work?

Accepted Answer

Scattered signals — hashed email, click IDs, device data, IP, and sessions — are matched deterministically into one persistent customer, so repeat purchases credit the click that started them.

Question 7

What are the 15 fraud signals?

Accepted Answer

Each event is scored against 15 weighted signals — including datacenter/proxy IPs, bot signatures, click-to-convert timing, device reputation, and geo mismatch — and you set the quality threshold that ships to each platform.

Question 8

Which platforms can you deliver to?

Accepted Answer

Conversions are delivered to four destinations — the Meta, Google Ads, TikTok, and Reddit Conversions APIs — while signal is captured across nine platforms.

Question 9

What happens if a delivery fails?

Accepted Answer

Failed API posts retry automatically with backoff and surface in a delivery log, so nothing silently drops. You can also get webhook alerts on failures.

Question 10

Who owns the data?

Accepted Answer

You do. Every raw event lives in your account and is exportable at any time. Our handling is described in the privacy policy.

Question 11

How is personal data protected?

Accepted Answer

Personal identifiers are hashed before transmission to advertising platforms, and matching runs on hashed first-party data — durable measurement without invasive tracking.

Question 12

Can agencies manage multiple clients?

Accepted Answer

Yes. Multi-workspace access lets agencies run separate client accounts under one login. Ask us about partner access.

Question 13

Can I cancel or export anytime?

Accepted Answer

There's no lock-in. Your raw event data is exportable at any time, and you can cancel whenever you choose.

Frequently asked questions

Getting started

Capture

Identity & scoring

Delivery

Data & privacy

Billing

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