Question 1

What counts as a billable event?

Accepted Answer

Every event we receive during your billing period, counted once. We stamp the arrival time on our own servers and deduplicate on the event ID, so a retried or redelivered event is never billed twice. Events count when we receive them, whether or not a destination accepts them.

Question 2

Do test events count toward my plan?

Accepted Answer

No. Events sent in test mode are the SDK exercising itself and are never billable.

Question 3

What happens if I go over my included events?

Accepted Answer

We warn you at 90% of your cap. Past 110% we move you to the smallest plan that covers your actual usage — the 10% of headroom means a small overage never bumps you a whole tier. If you have turned auto-upgrade off, delivery pauses at your cap instead: events are still captured and recorded, they just stop being sent to your ad platforms until the next period or an upgrade.

Question 4

Is there a free plan?

Accepted Answer

No. Every plan starts with a 14-day free trial, once per account, with a card collected at signup. The trial converts automatically unless you cancel before it ends.

Question 5

What's the difference between the plans?

Accepted Answer

Volume, and nothing else. Every feature — every destination, every attribution model, traffic-quality scoring, custom domains, unlimited seats, full API access — is on all three plans. You are only choosing how many events you send.

Question 6

Can I change plans later?

Accepted Answer

Yes. Upgrades take effect immediately and are prorated. Downgrades take effect at your next renewal, so you keep what you paid for through the end of the period. During a trial, either direction applies immediately.

Question 7

Can I switch between monthly and annual billing?

Accepted Answer

Not on an active subscription — switching the interval would reset the billing cycle and mint a fresh event allowance. Choose the interval you want at signup; to change it later, cancel at the end of your period and start again on the other interval.

Question 8

What happens if I cancel?

Accepted Answer

Your subscription runs to the end of the period you have already paid for, and you can reactivate any time before it ends. There is no lock-in and no cancellation fee. Your event data stays exportable for as long as the workspace exists — nothing is deleted on a timer — and we delete it within 30 days of termination.

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