Terms of service

These terms are a contract between TEXOOM Ltd, a company registered in England and Wales(“we”), and the organisation that opens an account (“you”). They govern your access to and use of the Pivolio platform, dashboard, APIs, and SDKs (together, the “Service”).

By creating an account or using the Service you accept these terms. If you are accepting on behalf of a company, you confirm you have authority to bind it. Our privacy policy and data processing agreement form part of this contract.

Pivolio captures conversion events server-side, resolves them to a persistent identity, scores them for traffic quality, and delivers them to the advertising platforms you connect.

We may change, add to, or remove features. Where a change materially reduces core functionality you rely on, we will give at least 30 days’ notice, and you may terminate without penalty and receive a pro-rata refund of any prepaid fees for the unused period.

You are responsible for everything that happens under your account, for keeping login credentials confidential, and for the security of your write keys and connected platform credentials. Write keys identify your workspace when events are sent — treat them as secrets and rotate them if exposed.

Tell us promptly at legal@pivolio.com if you believe your account has been compromised.

New accounts may start a free trial of 14 days. The trial gives access to the paid functionality described at sign-up, with no obligation to continue.

Unless you cancel before the trial ends, your subscription begins automatically and the payment method on file is charged for the first billing period. We will remind you before that happens. Trials are for evaluation, one per organisation.

• Subscriptions are billed monthly in advance, at the plan and price shown when you subscribe. Payments are processed by Stripe; we do not store card details.
• Subscriptions renew automatically each month until cancelled. You can cancel at any time from the dashboard, effective at the end of the current billing period.
• Fees are non-refundable for partial periods, except where these terms say otherwise or where a refund is required by law. Cancelling stops future charges; it does not refund the current month.
• We may change pricing with at least 30 days’ notice before it applies to your next renewal. If you do not accept the new price, cancel before it takes effect.
• Fees are exclusive of VAT and any other applicable taxes, which you are responsible for.
• If payment fails we may suspend the Service after giving you notice and a reasonable opportunity to fix it.

You own the data you send us and everything we derive from it for you. We claim no ownership over it. We process it only to provide the Service, to keep it secure, and as your instructions direct — the detail is in the data processing agreement.

You can export your data at any time while your account is active. We may use aggregated, de-identified information about platform usage to operate and improve the Service, provided it cannot identify you, your customers, or any individual.

This clause matters more here than in most software contracts, because you decide what personal data reaches us and where it is sent afterwards. You are responsible for:

• Having a valid legal basis for collecting the data you send us, and for disclosing it to each advertising platform you connect.
• Giving your end users the notice their local law requires, and obtaining consent where it is required — including under ePrivacy rules covering storage on a device.
• Passing accurate consent signals with your events, and configuring destinations to respect them.
• Honouring access and deletion requests from your end users, using the controls we provide.
• Complying with the terms of every advertising platform you connect. Their rules on what data may be uploaded are theirs to set and enforce, and are not something we can waive.

Do not send us special category data, government identifiers, financial account numbers, or health information. The Service is not designed for them.

You must not:

• Use the Service unlawfully, or to process data you have no right to process.
• Send deliberately falsified conversion data to an advertising platform, or use the Service to commit or facilitate advertising fraud.
• Attempt to access another customer’s data, probe or circumvent our security, or disrupt the platform’s operation.
• Resell or white-label the Service without a written agreement with us.
• Reverse engineer the Service, except to the extent that restriction is unenforceable by law.

We may suspend an account that breaches this clause. Where a breach is serious or poses immediate risk, we may suspend first and notify you immediately afterwards.

We aim to keep the Service available continuously, but we do not currently commit to a contractual uptime guarantee. Planned maintenance is announced in advance where practicable.

Support is provided by email during UK business hours. If you need a service level agreement with defined uptime and response targets, contact us about an enterprise arrangement.

We warrant that we will provide the Service with reasonable skill and care. Beyond that, and to the extent the law allows, the Service is provided “as is” without further warranties of any kind.

In particular we do not warrant that the Service will be uninterrupted or error-free, that every event will be delivered to every platform, or that using it will produce any specific improvement in match rates, attribution accuracy, or advertising performance. Measurement depends on factors outside our control, including the behaviour of browsers and of the platforms you connect.

Neither party excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded.

Subject to that, neither party is liable for indirect or consequential loss, or for loss of profit, revenue, goodwill, or advertising spend, however arising. Each party’s total aggregate liability under this contract is limited to the fees you paid us in the twelve months before the event giving rise to the claim.

This contract runs while you hold an account. You may cancel at any time. Either party may terminate for material breach that is not remedied within 30 days of written notice.

On termination your access ends and we delete your data as described in the privacy policy. Export anything you need before cancelling. Accrued fees remain payable, and the clauses meant to survive — confidentiality, data ownership, liability, indemnity, and governing law — do.

This contract is governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute. Before starting proceedings, both parties will try in good faith to resolve the matter directly.

You may not assign this contract without our written consent; we may assign it to a successor in connection with a merger or sale of the business. If a clause is found unenforceable, the rest stands. A delay in enforcing a right does not waive it. These terms, together with the privacy policy and the data processing agreement, are the entire agreement between us, and nobody other than the two parties has rights under it.

Questions about these terms: legal@pivolio.com.