Seven fragments, resolved into one customer
A single buyer scatters across email hashes, click IDs, devices, and sessions. Pivolio's identity graph stitches them into one persistent profile — so a repeat purchase is credited to the click that started it, not counted as a stranger.
Your best customers look like strangers
The same person clicks an ad on their phone, researches on a laptop, and buys a week later after a cookie has already expired. To a pixel, that's three disconnected visitors — and the conversion often attaches to none of the clicks that earned it.
Without resolution, repeat buyers are recounted as new, lifetime value is invisible, and the identifiers you send to ad platforms are sparse — dragging down Event Match Quality and the enhanced-conversion coverage that depends on it.
Identity resolution fixes the input, not just the report: richer, matched identities make every downstream signal — scoring, delivery, and the platform's own optimization — measurably better.
From scattered signals to one profile
Collect signals
Every captured event carries hashed identifiers, click IDs, device data, and session context.
Match deterministically
Signals are matched on shared hashed keys to link events that belong to the same person.
Persist the profile
A single durable identity accumulates journey, LTV, and match quality across sessions.
Explainable links, not probabilistic guesses
Pivolio connects identities on shared, hashed first-party keys rather than modeling. Matches you can explain and defend, with privacy preserved because raw personal data is never required to link two events.
- Matched on shared hashed keys
- Cross-device and cross-session
- No probabilistic black box
Illustrative — actual EMQ varies by data sent.
One durable profile per person
Every resolved identity accumulates the full journey — sessions, first-touch source, lifetime value, and match quality — so you measure customers, not disconnected anonymous sessions.
- Lifetime value and first touch
- Full journey across sessions
- Feeds scoring and delivery downstream
Identity that compounds over time
Deterministic matching
Links on shared hashed keys — explainable matches, no probabilistic guessing.
Cross-device & session
Phone, laptop, and later visits collapse into one continuous journey.
Match-quality boost
Richer identifiers raise EMQ and enhanced-conversion coverage on every platform.
Lifetime value
See LTV and first-touch source per customer, not per anonymous session.
Privacy-safe
Matching runs on hashed first-party data — no raw personal data required.
Feeds every stage
Resolved identities make scoring sharper and delivery match rates higher.