Fraud never reaches your optimizer
Bots, click farms, and datacenter traffic teach ad algorithms to chase junk. Pivolio scores every event against 15 weighted signals and holds low-quality conversions back — before they distort your campaigns.
Junk traffic trains your algorithm against you
Ad platforms optimize toward whatever you tell them is a conversion. Feed them a lead from a bot, a purchase from a click farm, or a signup from datacenter traffic, and the algorithm faithfully goes looking for more of exactly that.
The damage is silent and compounding: budget shifts toward low-quality audiences, cost-per-real-customer climbs, and the reports still look fine because the fake conversions count just like real ones.
Scoring puts a quality gate between capture and delivery. Every event is graded, low-quality traffic is held back, and only conversions you trust reach the optimizer — so it learns from real customers.
Fifteen signals, one decision
Evaluate signals
Each event is checked against 15 signals — IP reputation, bot patterns, timing, device, geo, and more.
Weight & score
Signals are combined by weight into a single 0–100 quality score, tuned per event type.
Gate on threshold
Events above your threshold ship; the rest are held and logged so you can review them.
Fifteen signals across three dimensions
Quality is a composite, not a single blunt rule. Signals span the network the event came from, the behavior around it, and the device behind it — each transparently weighted so you can see why an event scored the way it did.
- Network: datacenter, proxy, geo
- Behavior: timing and session patterns
- Device: bot signatures and reputation
You set the quality threshold
Choose the score an event must clear to ship to each platform. Everything below the bar is held and logged — never silently discarded — so only conversions you trust reach the optimizer.
- Per-platform thresholds
- Hold and review, don’t discard
- Alerts when fraud spikes
Transparent, tunable, in your control
15 weighted signals
A composite score tuned per event type, not a single blunt rule.
Fully transparent
See each signal's weight and result — know exactly why an event was held.
Your threshold
Set the quality bar that ships to each platform — strict or permissive.
Hold, don't discard
Held events are logged, not deleted — review and release if you disagree.
Fraud-spike alerts
Get notified when low-quality traffic surges so you can act fast.
Cleaner optimization
Only trusted conversions reach ad platforms, so they optimize toward real customers.